I BUILD THINGS

PEOPLE REMEMBER

From global product launches to creator communities, I have spent 25 years turning ideas into experiences people still talk about.

My Origin Story

I’ve always believed life is too short to spend 40 hours a week somewhere that doesn’t inspire you. I’ve been lucky enough to build a career at places I genuinely wanted to be.

While working at Urban Outfitters in 1996, I discovered a little makeup brand called Urban Decay. It didn’t look like anything else I had seen before. It had attitude, a sense of humor and a commitment to not testing on animals which resonated with me. I fell in love with the brand long before I ever worked there.

A few years later, while visiting with friends over the holidays, someone that worked in-house at Urban Decay casually mentioned she got promoted and they were looking to fill her role. I wasn’t looking for a career yet, I was looking for the chance to work for a company I truly believed in.

Joining UD was not part of some carefully planned out career path. It was just the next place that felt right. What I didn’t realize at the time was that walking through those doors would change the course of my career. Over the next 25 years, I found my place creating launches, events, partnerships and experiences that transformed products into stories people wanted to be part of.

That’s still what excites me today.

The Portfolio

My Story

I don’t just “organize” events; I create immersive journeys. Whether it’s giving a beauty launch a rock-and-roll edge, taking guests on a risqué search-and-discover mission, and, yes, even throwing a party for dogs, I make sure everyone leaves with a story to tell.

I believe every object has a story…where it came from, who gave it to me, and why it matters. I bring that same collector’s eye to my work. Whether I’m working on a friend’s indie movie or a multi-million dollar product launch, I’m obsessed with the “why” behind the “what.”